I had 3 really inspiring conversations today about the idea of fitness and what it really is. I’ve also been watching the whole concept of fitness for the past little while and pondering the various applications of the word. It seems that the industry that I call home uses this word, and an absolute tonne of ‘supporting’ imagery, in a lot of ways and it also appears as though almost every ‘expert’ claims that they have their own unique map that lays out the best route...