Last night I was at the gym and while I was doing my warm-up there was an ad on the TVs. It was for a new fantastic 'high calcium' yogurt. In typical TV land fashion the ad was complete with little scales going up and down as this brand was compared with that brand and the two women sitting on a bench were subtly put into a "calcium competition". I was struck with the simplicity and potential misinformation of it all and decided that I needed to investigate more deeply and write a post focusi...
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